HSMA VIRTUS AWARDEES 2016

Every man’s desire is to create a lasting moment for each venture. It may seem cheesy but a lot has got to do with what they were accustomed with from birth to old age.  Each phase is a moment to be treasured and reminisced. From Christening, Birthdays, Prom Nights, Graduations, Business Ventures, Product Launches, Weddings, Travels and all sorts of Celebrations one has to relive all throughout his existence. The legacy that comes after every milestone creates a significant occurrence to the entire family, friends, schools, businesses and so on.

The psyche of, Juan Dela Cruz, always consider what’s best for the entirety of any given situation. On that perspective creates an astounding experience to both the giver and the receiver.
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Recently, Philippines’ Hotel Sales & Marketing Association with the support of the Department of Tourism and the Tourism Infrastructure Enterprise Zone Authority, take on center stage the great minds behind the creative campaign of the hotel industry. The Creme De La Creme of Sales & Marketing of the prestigious hotels in the country converged at Novotel Manila Araneta Center to witness and give credit to their colleagues in the industry.

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HSMA is an association of hotels and resorts sales and marketing leaders which count 76 members of 3 to 5 star properties in the country.

It was organized in 1976 after the proliferation of new international hotels which were established for the IMF-World Bank Conference. The Founders aside from Libongco were Melvin Cruz, first president, Aurora Paredes, Michael Cuisia and Peter Leitgeb.

The objectives of the HSMA include to professionalize the conduct of sales and marketing; to promote the Philippines and member properties; to educate, train and update members on hotel and tourism developments and to represent hotels and resorts in travel and tourism forums.

The Virtus Awards Organizing Committee is composed of Margie Munsayac - HSMA President and VP Sales and Marketing of Maribago Bluewater Beach Resort, Rose Libongco - Virtus Awards Chair and HSMA Charter Director, Christine Ibarreta - Virtus Awards Public Relations Head and Director of Sales and Marketing of Golden Phoenix Hotel and Cielo Reboredo - Ways and Means Head and Director of Sales of Okada Manila.

Munsayac affirms that new openings of hotels and resorts in the country highlight the growing importance of sales and marketing people. “The hotels and resorts sector is a most competitive field in tourism and the role of Sales at the forefront of promoting their properties cannot be overemphasized. Virtus which is the Greek word for excellence, ensures that the best practices in sales and marketing are given due recognition.” Munsayac adds.

And here are the winners:

Outstanding Associate: Ma. Trixie H. Ong

​Outstanding Manager: June Kelly R. Ichonomiya

​Oustanding Leader: Marivic A. Recio

​Best Marketing Campaign: Radisson Blu Cebu’s “Something Blu, A Wedding of a Kind

Millions of Revenue from the Hotel industry helped boost our country’s 2016 GDP. Many of our fellow Pinoys and foreign guests are happy with the way our Hospitality Business Allies treats them. Kudos to the shakers and disruptors of the Philippines’ Hotel Sales and Marketing Association! Our country is at the forefront of Global Tourism.