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Perils Of Dry-Cleaning (POD)

12/1/2017

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Dress According to Occassion, Suavely (Daos).

Daos is a Tagalog word with a direct translation of celebrate in English. As Pinoys, one of our best traits is we Dress According to Occasion, Suavely (DAOS). For it has been accounted over the centuries on how our ancestors dress up aptly for a certain feast. In fact, even the book of Mathew's share a part of the Bible as narrated by Jesus about the Parable of the Wedding Banquet. Where everyone was instructed to prepare themselves and dress fairly for the Wedding Feast.
We Filipinos exhibit one of the most challenging clothes in the world. To add gravity to the situation, we were influenced over the years by different culture as we adapt different styles from the world's fascinating race and the fast pace world of Fashion. ​
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After all the festivities and family gatherings, what happens next? The intricate design of a well worn dress, suit or fashionable delicate material that were flaunted on a special gathering will go through a cleaning process called Dry Cleaning. A system that is somewhat hazardous to one's health. For decades, 10,000 (ten thousand) individuals in our country risk their health, to provide for their family. We call work as Hanap Buhay, but what if our jobs create more harm than means to an end?
 
Dry Cleaning is the process of cleaning delicate clothes, fabric and alike using a chemical solvent. To give a clear picture of what its not, the system does not entail the rough and tumble of a washing machine and clothes dryer. Worst part is, manual labor of a dry cleaning procedure gives the chemical solvent the opportune time to damage the health especially the lungs of the one operating.
​In search of a solution for this business model, years of product research and development brought to life a machine that will alleviate the risk of health hazard to again 10s of thousands of Filipinos engage in the business of Dry Cleaning and a sound company that has been a major player in the industry for 30 years.

ELS Business Solution
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