We are all familiar with Ajinomoto brand being a kitchen staple while growing up. Being in an Asian country, the umami flavor of Ajinomoto is something we all look for in any dish. Umami being the fifth taste is the most common taste of most Filipino dishes.
The company marks its big day as it introduces a new global branding logo which was launched mid-May attended by their celebrity endorsers, Anne Curtis and Marian Rivera.
Ajinomoto Philippines Corporation (APC) president Ichiro Sakakura introduces Ajinomoto new logo which he said is inspired by qualities of originality, innovative spirit and friendliness. He furthers that the line from A to J represents individuals joined together by cooking and the J extending upward represents the growth of Ajinomoto Company.
All three celebrity endorsers have their own characteristic in cooking which Ajinomoto wants to highlight in different points.
Marian being a wife who loves to cook for her husband and child using Aji-Ginisa.
Anne who loves to impress her better half with Aji-Seasoning Chicken and Aji-Seasoning Pork.
Liza shares her passion in cooking with her family using the original Ajinomoto Umami Seasoning.
Learn more about Ajinomoto, visit www.ajinomoto.com.ph and join the cookmunity fb page @CookmunitybyAjinomotoPH