Perils Of Dry-Cleaning (POD)

Dress According to Occassion, Suavely (Daos).

Daos is a Tagalog word with a direct translation of celebrate in English. As Pinoys, one of our best traits is we Dress According to Occasion, Suavely (DAOS). For it has been accounted over the centuries on how our ancestors dress up aptly for a certain feast. In fact, even the book of Mathew's share a part of the Bible as narrated by Jesus about the Parable of the Wedding Banquet. Where everyone was instructed to prepare themselves and dress fairly for the Wedding Feast.
We Filipinos exhibit one of the most challenging clothes in the world. To add gravity to the situation, we were influenced over the years by different culture as we adapt different styles from the world's fascinating race and the fast pace world of Fashion. ​

After all the festivities and family gatherings, what happens next? The intricate design of a well worn dress, suit or fashionable delicate material that were flaunted on a special gathering will go through a cleaning process called Dry Cleaning. A system that is somewhat hazardous to one's health. For decades, 10,000 (ten thousand) individuals in our country risk their health, to provide for their family. We call work as Hanap Buhay, but what if our jobs create more harm than means to an end?
 
Dry Cleaning is the process of cleaning delicate clothes, fabric and alike using a chemical solvent. To give a clear picture of what its not, the system does not entail the rough and tumble of a washing machine and clothes dryer. Worst part is, manual labor of a dry cleaning procedure gives the chemical solvent the opportune time to damage the health especially the lungs of the one operating.
​In search of a solution for this business model, years of product research and development brought to life a machine that will alleviate the risk of health hazard to again 10s of thousands of Filipinos engage in the business of Dry Cleaning and a sound company that has been a major player in the industry for 30 years.

ELS Business Solution

​Electrolux Professional launches lagoon® Advanced Care system: delicate on fabrics, gentle on the environment, and a game changer for the business, making it possible to operate wet-cleaning with the same process time, productivity and seamless handling of dry cleaning.
 
Electrolux Professional’s lagoon® - the first professional wet-cleaning system to have been endorsed by The Woolmark Company as suitable for the cleaning of delicate wool garments labelled for dry-clean only - is entering a new era with its Advanced Care version.
 
Fast, easy and green, lagoon® Advanced Care represents avant-garde professional wet-cleaning. Being a water-based cleaning technique, it operates with the simplicity of solvent-based cleaning processes but in an eco-friendly way.

For many businesses, both large and small, the availability of a water-based solution, capable of delivering quality and productivity results in an eco-friendly way, has been a long desired dream that now comes true.
 
A real game changer: clean well and easy, grow the business, and be green
 
The perfect combination of specifically designed wet-cleaning machines (different capacities provide maximum flexibility and tailor multiple market needs), a new generation of detergents and dedicated programs ensures effective cleaning and allows garments to fully dry in the dryer, with no hanging dry time needed to relax the fibers, and minimal finishing required. As water is the solvent in the process, no toxic substances are used in the procedure, making it environmentally friendly while the shorter process time guarantees faster and more efficient service.
 
With lagoon® Advanced Care, Electrolux Professional makes the garments’ cleaning process not only more reliable and sustainable, but also easier and safer for the staff to run, guaranteeing top quality results every time. By providing high-end customer satisfaction and making it possible to operate wet-cleaning with the same process time, productivity and seamless handling of dry cleaning, lagoon® Advanced Care delivers a concrete option for business growth.
 
“Customers have already testified their excitement for the upcoming change”, says Paolo Schira, Global Segments Director Business Unit Laundry at Electrolux Professional.” The new lagoon® Advanced Care is designed to meet the specific needs of Cleaning Shops, as well as Resident Care Homes and Hotels. It is not only a unique system which will lead the way to an innovative approach to wet-cleaning, but also an amazingly flexible solution, offering two capacity packages to tailor to different projects, with the option of expanding at a later date: the Essential set can easily complements any existing dry-cleaning operation, while the Absolute set is ideal to replace a 15 kg dry-cleaning business”.