Photos by: April Daria Salazar
MANILA, Philippines, 19 May 2015 – Ford Philippines officially launches the all-new Ford Everest offering a breakthrough blend of stylish design, advanced technologies, first-in-segment features, stunning off-road and on-road capability and a refined, premium interior for up to seven passengers.
The all-new Everest, led by Ford’s Asia Pacific design and product development teams, was designed from the ground up, building on its durable and versatile reputation. Utilizing Ford’s global SUV expertise, the all-new Everest boasts of new levels of rugged capability and comfort, perfectly combining strength, smart features and style to bring consumers a refined and technologically-savvy SUV for city driving or the confidence to take on the toughest terrains.
“The all-new Everest embodies Ford’s fun-to-drive DNA, delivering a fully capable and competitive SUV that remains to be one of our most sought-after SUVs, and we are excited to introduce the latest member to our growing lineup of One Ford products here in the Philippines,” said Kay Hart, managing director, Ford Philippines.
Arguably one of the automaker’s widely-popular SUVs, the all-new Everest marks a bold new direction for Ford in the mid-size SUV segment and is set to challenge what customers can expect from their traditional SUV.
Balancing rugged off-road and refined on-road capability
The all-new Everest was designed to be one of the toughest SUVs in its segment today with the durability to take on the most challenging environments. The Everest has a true body-on-frame design, assuring the torsional strength required for challenging terrains. Together with an intelligent four-wheel drive system, an active transfer case with Torque on Demand and best-in-class ground clearance of 225 mm and water-wading capability of 800 mm, and 20-inch alloy wheels, the all-new Everest helps drivers navigate difficult terrain with ease.
It is equipped with the advanced, first-in-class Terrain Management System (TMS) with four terrain settings – Normal, Snow/Gravel/Grass, Sand and Rock. Each setting adjust the vehicle’s throttle response, transmission, intelligent four-wheel drive system and traction control to confidently tackle any situation.
Hill Descent Control is another feature that sets and maintains a constant speed to drive down steep descents with ease on any terrain. The Electronic Locking Rear Differential feature helps prevent rear wheels from spinning while driving off-road, increasing traction in challenging conditions.
The all-new Everest also comes with Torque on Demand via Active Transfer Case which maximizes performance by automatically transferring torque between front and rear wheels to give maximum traction and control even in slippery and challenging driving conditions. For extreme off-road environments, drivers can manually lock the transfer case in low-range four-wheel drive mode for increased control. Thanks to its coil spring front and rear suspension and a Watt’s linkage on the rear axle, the all-new Everest provides a comfortable, stable ride with agile and predictable handling on the road.
“The all-new Everest is truly ‘built Ford Tough’, that allows our customers to take on the world. Stunning, tough and exceptionally capable, it redefines what it truly means to be a progressive SUV. Its unshakable toughness and premium comfort makes it the perfect solution for customers looking for a tough and highly capable vehicle,” said Minnie Valencia-Bustamante, vice president for marketing and sales, Ford Philippines.
Advanced technology for a smarter, safer drive
Technologically sound, the all-new Everest comes with many first-in-segment features that make it one of the smartest off-road SUVs ever made, ingeniously packaged with functions that enable extraordinary journeys.
The latest generation of Ford’s in-car connectivity solution, SYNC 2, lets drivers use natural voice commands to control the car’s entertainment system, climate controls and connected mobile devices more easily than ever before. SYNC 2 also boasts an eight-inch touchscreen with color-coded corners for easy menu navigation. The entertainment system features a first-in-class 10-speaker sound system with an integrated subwoofer, providing accurate and precise sound reproduction and deep, rich bass.
Other segment-first technologies in the all-new Everest include Curve Control, designed to help drivers maintain control when approaching turns too quickly, and Blind Spot Information System (BLIS) with Cross Traffic Alert, which informs drivers when there is a vehicle in their blind spot while driving or when preparing to reverse out of parking spots. The vehicle also offers other advanced features, including Roll Stability Control and an Electronic Stability Program that works with traction control. To reduce parking anxiety, Active Park Assist enables drivers to parallel park hands-free, requiring only accelerating, shifting and braking from the driver.
In addition to advanced active safety systems, a strong passenger cage built using high-strength materials like boron steel, and passive safety features, including up to seven airbags, help keep occupants safe in the event of a collision.
Smart and Functional design
The all-new Everest strikes a perfect balance between rugged capability and refinement with its combination of sleek and bold sculptural designs that carry an air of sophistication and comfort in both on-road and off-road situations.
Outside, the robust front end with signature LED daytime running lights connected to a prominent inverted trapezoid grille set high on the front allowed designers to maximize the headlamps’ dimensions, communicating better functionality while emphasizing the grille and the SUV’s wide stance. The result is a strong and powerful presence on the road, one which is unmistakably Ford.
At the back of the vehicle, designers placed prominent, chiseled tail lamps over a negative scallop, contrasting with the square, flat lift gates on traditional SUVs. Moving back from the upright grille, the headlamps are swept back for a modern and aerodynamic look. The technical design is also highly efficient – extensive aerodynamic testing led to an exterior that seamlessly melds form and function.
Inside, the all-new Ford Everest’s modern interior makes use of refined materials and emphasizes horizontal lines to create a comfortable, harmonious environment. Interior features balance ride comfort with ultimate practicality, including a panoramic moon roof, a first-in-class power liftgate, more than 30 cleverly designed stowage spaces, multiple power outlets and flexible seating and cargo arrangements – including fold-flat second- and first-in-class power-fold third-row seating – to achieve a perfect balance between passenger comfort and packing efficiency. It also provides 2,010 liters of versatile cargo space, maximum legroom and a class-leading payload capacity of up to 750kg.
The All-New Everest in the Philippines
The all-new Everest stays true to its durable and versatile nature with its off-road and on-road capabilities, while also offering no compromises on refinement and comfort, bringing together all the qualities of a One Ford vehicle.
“The all-new Everest represents the very best of Ford, marking a bold new direction that we are taking in the SUV segment. Completely new, inside and out, we are more than confident that the all-new Everest will exceed customer expectations and we look forward to bringing our next global Ford vehicle to your nearest dealership nationwide,” ended Hart.
With a rugged, sculptural design that reflects its unshakeable toughness and technological prowess, the all-new Everest blends strength, smart features and style to bring consumers a tough and versatile SUV with true off-road capability.
This SUV comes in seven dynamic colors - Cool White, Black Mica, Sunset Red, True Red, Metropolitan Grey, Blue Reflex and Aluminum Metallic.
The all-new Ford Everest comes in five variants and deliveries will begin in September with the following price points:
· 2.2L 4x2 Ambiente MT priced at Php 1,339,000
· 2.2L 4x2 Ambiente AT priced at Php 1,399,000
· 2.2L 4x2 Trend AT priced at Php 1,539,000
· 2.2L 4x2 Titanium AT priced at Php 1,639,000
· 3.2L 4x4 Titanium AT priced at Php 1,899,000
Ford is also offering an optional Premium Package to the 3.2L 4X4 Everest Titanium that comes with:
· HID Projector Type Headlamps with Auto-Levelling and Headlamp Washer
· LED Day Time Running Lamp
· 8-Way Power Adjust Passenger Seat
· Power Fold 3rd Row Seat and Power Liftgate
· 240V Inverter
· Panoramic Moon Roof
· Heads-Up Display
· Adaptive Cruise Control
· Lane Keeping System
· Collision Mitigation
· Active Park Assist
Customers who want to avail of this entire premium package will only need to add Php 100,000 to the retail price of the 3.2L 4x4 Everest Titanium.
Head on to the nearest FORD dealership now.