It’s about time that Sarah Geronimo is launched as the new celebrity endorser of Aficionado Germany Perfume brand, the Philippines leading fragrance manufacturer. Joel Cruz, the president and CEO of the company is ecstatic about this new campaign. He explained, during the recent contract signing with VIVA management, that they tried to forge the deal with Sarah G six years ago, however; the talent had other commitments with exclusive stipulations. Sarah is likewise excited when she announced on her “Pop Star Diaries” online show about this new venture.
The partnership is a match made in heaven with both entities showcasing Filipino talent, creativity, entrepreneurship and continued commitment towards excellence in their respective industries. Sarah G has carved a name in show business through sheer talent and hard work and has made a name as pop singer, dancer, actress and host. Joel Cruz on the other hand has earned his moniker -“The Lord of Scents” through his talent and passion for creating fragrance products and establishing his business empire with hard work and determination. Moreover, both personalities attended the University of Santo Thomas High School.
The Sarah G Fragrance collection by Aficionado offers a wide range of perfume products to a cross section of the market from “tweens”, teens, young adults and even mature consumers for both men and women. All scents were handpicked by Sarah with the Research and Development team of Aficionado headed by Joel himself.
Five Eau de Toilette (EDT) variants in 40ml spray glass bottles with three for women tagged as “Treasures”, “Bloom”, “Blush”; “Sarah G Likes You” for men and a unisex scent called “Diverse”.
Seven eau de cologne variants in 50ml PET plastic spray bottles are made available for users to fancy on their varying moods and feel on a daily basis.”Pop” for an energetic vibe and inspired by the nickname of Sarah as a star, “Serene” for a relaxed feel, “Waves” for the feel of the water or sound waves, “Diva” for that famous stance; “Harmony”, “Symphony”, ”Melody” all have floral and citrus notes with varying twists. All these product names are in reference to music and dance and reflect the personalities of the pop star.
The Sarah G Fragrance collection variants inspire customers with “scents that make them be what they want to be”. Meaning, you choose and wear the scent and get that mood and feel you want to be.
Sarah G Fragrance Collection was launched May 17, 2015.
Go online www. Aficionado.com.ph for more details about the products visit any Aficionado store nearest you in major malls, Direct Dealers and boutiques nationwide.
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