Nissan Philippines celebrated 2nd Anniversary with introduction of JUke

Reminiscent, brought me back 2 ½ decades earlier. Experienced one of the best vehicle of its time, Nissan Maxima. Pegged at roughly Half a Million back then.  The ride, comfortability and its noticeable air-condition system makes it more of a grand experience.

Nissan has been in the Philippine Auto scene for decades. Making its presence essential to Filipino families in business, out of town trips or even a simple stroll in nearby park. As Nissan Philippines Inc. president, Antonio Zara shares his own story of how he first fell in love with cars. Flashes of old school yet elegantly engineered parade of Nissan’s sports, wagon and a compact stylish sedan conquered the LED screens. It crisply honed his youthful exuberance with the horses under the hood and its aesthetics.

On Nissan’s 2nd year under the leadership of Mr. Anotnio Zara, a spectacular array of vehicles displayed in its entirety.

BUILT TO THRILL: INTRODUCING THE NEW NISSAN JUKE

First launched in Japan in 2010, the new Nissan Juke immediately captured the attention of the global automotive scene because of its fun, bold design, and exciting driving performance. In March 2014, the minor change Nissan Juke was unveiled in the Geneva International Motor Show, bringing an even more refreshed take on the eye-catching vehicle. The minor change model was then brought into the South East Asia having first introduced in Thailand in February 2015 and since then, it has been making its mark in the region.
The new Nissan Juke combines boldness and excitement, becoming the brand’s answer to the growing local compact crossover segment.  It showcases the ability to deftly take on the challenges of everyday driving in the Philippines. 

​BOLD DESIGN
The new Nissan Juke is designed to project an energetic agility, bringing together the toughness of an SUV and dynamism of a compact sports car into one vehicle through Nissan’s ROBIOTIC design concept. Under this, Nissan takes the mechanical (ROBO) and combines it with the living body (BIO) to produce a masculine and agile exterior, and an interior that combines mechanical precision with dynamic movement. The new Nissan Juke’s unique crossover styling gives it a bold, eye-catching look on the road.
 
On the outside, the Nissan Juke immediately commands attention with boomerang LED combination lamps set high upon the hood, complimenting the large round headlamps.  Nissan’s signature V-grille, coupled with an under guard intake, further enhance the sportiness of the new Nissan Juke’s exterior.
 
Raked front pillars open up a large windshield area for improved all-around visibility, while a sloped rear roofline combines with its muscular lower body sides to emphasize its strength and sportiness. Embedded rear door handles in the rear pillars recall the design of a 2-door sports coupe.   On the ground, 17-inch alloy wheels gives added boldness and power to the new Nissan Juke’s overall design. Together, these elements add to the aerodynamics of the new Nissan Juke for an enhanced driving experience.
 
Inside the new Nissan Juke, radical character lines and hooded gauges on the center console add to the bold nature of the vehicle. Sport-bolster driver and passenger seats, which keep the rider’s body in place when in motion and a diving fin inspired door trim design, add to the new Nissan Juke’s sporty personality.
 
The new Nissan Juke’s also offers enough space for five passengers to fit in comfortably. A fold-down 60/40-split bench rear seat and flat load floor can be configured as needed in order to accommodate groceries, sports gear, luggage or people.
 
ICONIC TECH
The new Nissan Juke also features the new intelligent control display called the Integrated Control System (I-CON).  This versatile, multi-colored system allows drivers to change the drive and climate modes at a touch.  
 
In Drive mode, the I-CON system offers three different settings – Normal, Sport and Eco.  Normal mode combines performance and efficiency, best suited for everyday driving, while Sport mode delivers more power for a more agile and responsive drive. Finally, Eco mode maximizes the vehicles fuel efficiency.
 
The I-CON also toggles the controls in Climate mode, with the display panel showing the interior temperature settings and air flow preferences. This allows the driver and passengers to customize the interior atmosphere to suit their individual preferences.
 
EXCITING DRIVE
In the Philippines, the new Nissan Juke will be available in the HR16DE 1.6L DOHC gasoline engine variant, coupled with the new generation Xtronic Continuously Variable Transmission (CVT).  Under this powertrain combination, the new Nissan Juke will delivers a smooth yet exciting drive supported by engine power of 116PS with 154Nm of torque.
 
For added stability, the new Nissan Juke is equipped with independent MacPherson struts at the front suspension and torsion beam axle at the rear suspension.
 
The new Nissan Juke also boasts of a plethora of safety features, such as anti-lock braking system, electronic brake-force distribution, brake assist, and dual front airbags.  Complementing these are convenience features such as an integrated control system, rear parking camera, and cruise control.
 
COMMAND THE ROAD
As a refreshing new concept in driving, the new Nissan Juke represents Nissan’s commitment to delivering “Innovation that Excites” to their customers.
 
The new Nissan Juke will be available as a 4x2 variant with an SRP of P980,000. It will come in Red Alert, Solar Yellow, Pearl White, and Black Obsidian.  Expected start of sales will be January 2016.