In a gala held at City of Dreams Manila, mobile technology brand OPPO announced that it will be a major sponsor of the Philippines’ Next Top Model (PNTM): High Street, the latest incarnation of the model search’s Philippine franchise.
“America’s Next Top model was a worldwide sensation that several countries had their own edition of the internationally renowned television contest. We are proud to be part of this show’s new Philippine edition,” said OPPO Philippines Brand Marketing Manager Stephen Cheng. “Like the brand’s collaboration with the team behind America’s Next Top Model, we hope to be just as successful here in the country.”
“This is also an opportunity for us to show the other side of the OPPO brand which puts prime on fashion and lifestyle,” he added.
OPPO was the official partner of America’s Next Top Model (ANTM) Cycle 22, which aired in 2015. Contestants were given selfie challenges involving the camera features of the OPPO R7 and R7 Plus: Beautify, Double Exposure, and Panorama.
While the phone for the upcoming PNTM cycle is yet to be revealed, OPPO announced that it will sign up the show’s top three models as online influencers.
America’s Next Top Model premiered in May 2003. Tyra Banks, the show’s creator and executive producer, served as the head judge for 22 cycles. The model search aired semiannually until 2012, and then annually in 2013, the year British singer and actress Rita Ora replaced Banks as the head judge.
The Kapatid Network, which aired two seasons of Asia’s Next Top Model, announced auditions in early January this year after acquiring production and airing rights. Former Binibining Pilipinas-World Maggie Wilson will head the panel of judges that will choose the winner among 24 contestants.
Other judges will include celebrity stylist Rain Dagala and Professional Models Association of the Philippines President Raf Kiefer.